Hi Thiago Brito,
As you may notice, one of your high-standarded script, iCal Maker is rated to be the choice of PHP developer and it is now part of our site: PHPKode.com. The script is illustrated by title, tags, license, version, descriptions as well as download URL on PHPKode.com with sources from your website. You may reach the script with the following URL:http://www.phpkode.com/scripts/item/ical-maker/
Your script file has been uploaded on PHPKode file server, if you don't like your script to be a part of PHPKode or simply want something to be changed or updated, please feel free to contact us with the email at phpkode.editor@gmail.com and we will work with you to fix any problem you may have found with the category listing.
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Sincerely, PHPKode Editor
Tue Oct 26 11:45:34 2010
October 30, 2010
July 21, 2010
Couch Surfing Experience
Segundo o próprio site do Couch Surfing, os principais objetivos do movimento são: o intercâmbio cultural; a construção de novas amizades; e a aprendizagem de novas experiências. A filosofia do Couch Surfing centra-se em promover o encontro entre diferentes pessoas, de diferentes culturas de uma forma divertida, interessada e com o intuito de proporcionar aos surfers inevitáveis choques culturais que, certamente, trará uma nova forma de pensar para os envolvidos na experiência.
Este conceito de intercâmbio pós-globalização, suportado pelas infraestruturas aéreas de low cost espalhadas por toda a Europa e também pela Internet e pelas Telecomunicações, está a promover uma verdadeira integração entre os povos e suas culturas com consequências muito positivas para o crescimento pessoal dos jovens, em sua maioria, que experimentam conviver durante alguns dias com as pessoas que os recebem em suas casas.
Como um movimento de integração multi-cultural, o Couch Surfing é hoje um movimento vanguardista que, neste momento, encontra-se em forte expansão na Europa, com uma tímida influência no restante do mundo devido às políticas da União Europeia, à geografia local e às infraestruturas implementadas na Europa, como dito anteriormente.
Apesar de este movimento gerar alguma preocupação por parte dos empresários do setor do turismo, uma vez que as pessoas viajam para outros países e não ficam alojadas em nenhum estabelecimento comercial, o Couch Surfing tem o suporte dos estudantes, dos jovens e de uma parte da sociedade que é mais aberta à troca de experiências e ao estabelecimento de novos contatos e de novas amizades. Este é um fenômeno bastante comunista, sob o ponto de vista político, mas ao mesmo tempo muito integrador e humano, sob a ótica social e cultural.
O fenômeno do Couch Surfing irá se alastrar por outras regiões do planeta, a medida em que aquelas regiões possibilitarem aos viajantes deslocações ágeis e com preços acessíveis, servindo como uma poderosa arma contra o totalitarismo, o pre-conceito, o extremismo e a favor da integração cultural e, principalmente, da paz. E como a maioria dos movimentos sociais revolucionários, o Couch Surfing tem suas origens mais ativas no seio da comunidade estudante, pois estes são por natureza mais curiosos e abertos a novas experiências. Isto, por sí só, faz com que a experiência, de receber ou de ser recebido, seja segura, muito divertida e acolhedora, e as vezes culturalmente chocante.
That's it.
Thiago Brito.
Este conceito de intercâmbio pós-globalização, suportado pelas infraestruturas aéreas de low cost espalhadas por toda a Europa e também pela Internet e pelas Telecomunicações, está a promover uma verdadeira integração entre os povos e suas culturas com consequências muito positivas para o crescimento pessoal dos jovens, em sua maioria, que experimentam conviver durante alguns dias com as pessoas que os recebem em suas casas.
Como um movimento de integração multi-cultural, o Couch Surfing é hoje um movimento vanguardista que, neste momento, encontra-se em forte expansão na Europa, com uma tímida influência no restante do mundo devido às políticas da União Europeia, à geografia local e às infraestruturas implementadas na Europa, como dito anteriormente.
Apesar de este movimento gerar alguma preocupação por parte dos empresários do setor do turismo, uma vez que as pessoas viajam para outros países e não ficam alojadas em nenhum estabelecimento comercial, o Couch Surfing tem o suporte dos estudantes, dos jovens e de uma parte da sociedade que é mais aberta à troca de experiências e ao estabelecimento de novos contatos e de novas amizades. Este é um fenômeno bastante comunista, sob o ponto de vista político, mas ao mesmo tempo muito integrador e humano, sob a ótica social e cultural.
O fenômeno do Couch Surfing irá se alastrar por outras regiões do planeta, a medida em que aquelas regiões possibilitarem aos viajantes deslocações ágeis e com preços acessíveis, servindo como uma poderosa arma contra o totalitarismo, o pre-conceito, o extremismo e a favor da integração cultural e, principalmente, da paz. E como a maioria dos movimentos sociais revolucionários, o Couch Surfing tem suas origens mais ativas no seio da comunidade estudante, pois estes são por natureza mais curiosos e abertos a novas experiências. Isto, por sí só, faz com que a experiência, de receber ou de ser recebido, seja segura, muito divertida e acolhedora, e as vezes culturalmente chocante.
That's it.
Thiago Brito.
July 20, 2010
O Poder das Redes Sociais
Eu muito gosto disto! Ouvem esta: redes sociais virtuais, do tipo Facebook ou Twitter. Porquê vocês acham que as ações do Twitter ou do Facebook valem tanto na bolsa de Nova Iorque?
Vejam esta informação, retirada dos Termos de Serviço, presente no site do Twitter, que todo e qualquer utilizador DEVE aceitar, e que geralmente o faz sem ler, antes de se registrar, onde encontramos o seguinte:
Privacy
Any information that you provide to Twitter is subject to our Privacy Policy, which governs our COLLECTION and USE of YOUR information. You understand that through your use of the Services YOU CONSENT to the collection and use (AS SET FORTH in the Privacy Policy) of THIS information, INCLUDING the transfer of THIS information TO THE UNITED STATES and/or other countries for storage, PROCESSING and USE by Twitter.
Ou seja, o Twitter pode armazenar, processar e usar toda informação, submetida pelos utilizadores, nos servidores da companhia e da forma como bem entender. Agora, com a febre do Twitter e com o avanço da tecnologia, em termos de processamento analítico da ortografia e da semântica, imagine só a quantidade de dados armazenados nos servidores que podem ser processados e usados pelo Twitter. Agora imagine o valor da INFORMAÇÃO armazenada nos servidores do Twitter e chegarás ao valor das ações do Twitter na NASDAQ.
Quem diz o Twitter diz o Facebook e outras Redes Sociais virtuais que possuem cláusulas de privacidade semelhantes. A verdade é que a discussão sobre a privacidade dos "internautas" é um assunto amplamente debatido na Inglaterra mas que não é levado tão a sério pelo resto do mundo. Para os utilizadores menos esclarecidos isto pode ser um problema, pois os seus dados, caso o próprio não se manifeste em contrário, ficam disponíveis automática e instantaneamente em motores de busca.
A Análise de Mercado que pode ser feita a partir de dados desta natureza é somente um dos aspectos que geram debate. Entretanto, ao mesmo tempo que análises sobre o todo podem ser feitas, também questões mais pessoais. Eu sei que isto soa a ficção científica mas em breve os governos do mundo poderão colocar uma questão sobre uma determinada pessoa a um computador e este irá apresentar os detalhes da vida desta pessoa.
Tudo aquilo que gostas e também o que não gostas (as páginas que Gostas ou Curtes no Facebook servem para indicar exatamente isto), seus amigos, suas fotos e até seus pensamentos (escreva aqui o que está pensando), produzem uma fotografia pessoal de quem exatamente você é.
Com a Web 2.0 e com a integração de informação que está a acontecer online é muito fácil, do ponto de vista tecnológico, traçar um perfil comportamental de qualquer "internauta". Por exemplo, a sua conta no Twitter e no Facebook podem estar conectadas, bem como a sua conta em Jornais on-line. Esta informação é valiosíssima sob o ponto de vista do marketing e, também, para os Governos de todo o mundo. Este é um movimento moderno que entrará para os livros de História e que já está a marcar o início de uma nova geração de humanos: cientificamente avançada mas socialmente controlada. Uma sociedade controlada pelo próprio conhecimento. Um conhecimento fornecido por todos e que será utilizado somente por alguns.
Apocalíptico? Talvez! Mas a verdade é que a Era do Conhecimento já chegou e os poderosos já têm acesso a este conhecimento. Este conhecimento hoje ainda é imaturo, do ponto de vista de tratamento de volumes gigantescos de dados, mas amanhã será um oráculo. Realmente apocalíptico!
Eu penso que a única coisa que poderia travar tal rombo de privacidade será a ÉTICA dos governantes. Isto porque, como engenheiro informático sei como os dados podem ser tratados para responder a questões complexas a cerca de qualquer coisa. E basta olharmos para o mundo consumista em que vivemos para nos aperceber o quão valiosa é a informação dos LIKES do Facebook, por exemplo.
Quais são os seus direitos?
Your Rights
You retain your rights to any Content you submit, post or display on or through the Services. BY SUBMITING, POSTING or DISPLAYING Content on or through the Services, YOU GRANT US a worldwide, non-exclusive, royalty-free license (WITH THE RIGHT TO SUBLICENSE) to USE, COPY, REPRODUCE, PROCESS, ADAPT, MODIFY, PUBLISH, TRANSMIT, DISPLAY and DISTRIBUTE such Content in any and all media or distribution methods (NOW KNOWN OR LATER DEVELOPED).
That's it. Take care!
Thiago Brito.
Vejam esta informação, retirada dos Termos de Serviço, presente no site do Twitter, que todo e qualquer utilizador DEVE aceitar, e que geralmente o faz sem ler, antes de se registrar, onde encontramos o seguinte:
Privacy
Any information that you provide to Twitter is subject to our Privacy Policy, which governs our COLLECTION and USE of YOUR information. You understand that through your use of the Services YOU CONSENT to the collection and use (AS SET FORTH in the Privacy Policy) of THIS information, INCLUDING the transfer of THIS information TO THE UNITED STATES and/or other countries for storage, PROCESSING and USE by Twitter.
Ou seja, o Twitter pode armazenar, processar e usar toda informação, submetida pelos utilizadores, nos servidores da companhia e da forma como bem entender. Agora, com a febre do Twitter e com o avanço da tecnologia, em termos de processamento analítico da ortografia e da semântica, imagine só a quantidade de dados armazenados nos servidores que podem ser processados e usados pelo Twitter. Agora imagine o valor da INFORMAÇÃO armazenada nos servidores do Twitter e chegarás ao valor das ações do Twitter na NASDAQ.
Quem diz o Twitter diz o Facebook e outras Redes Sociais virtuais que possuem cláusulas de privacidade semelhantes. A verdade é que a discussão sobre a privacidade dos "internautas" é um assunto amplamente debatido na Inglaterra mas que não é levado tão a sério pelo resto do mundo. Para os utilizadores menos esclarecidos isto pode ser um problema, pois os seus dados, caso o próprio não se manifeste em contrário, ficam disponíveis automática e instantaneamente em motores de busca.
A Análise de Mercado que pode ser feita a partir de dados desta natureza é somente um dos aspectos que geram debate. Entretanto, ao mesmo tempo que análises sobre o todo podem ser feitas, também questões mais pessoais. Eu sei que isto soa a ficção científica mas em breve os governos do mundo poderão colocar uma questão sobre uma determinada pessoa a um computador e este irá apresentar os detalhes da vida desta pessoa.
Tudo aquilo que gostas e também o que não gostas (as páginas que Gostas ou Curtes no Facebook servem para indicar exatamente isto), seus amigos, suas fotos e até seus pensamentos (escreva aqui o que está pensando), produzem uma fotografia pessoal de quem exatamente você é.
Com a Web 2.0 e com a integração de informação que está a acontecer online é muito fácil, do ponto de vista tecnológico, traçar um perfil comportamental de qualquer "internauta". Por exemplo, a sua conta no Twitter e no Facebook podem estar conectadas, bem como a sua conta em Jornais on-line. Esta informação é valiosíssima sob o ponto de vista do marketing e, também, para os Governos de todo o mundo. Este é um movimento moderno que entrará para os livros de História e que já está a marcar o início de uma nova geração de humanos: cientificamente avançada mas socialmente controlada. Uma sociedade controlada pelo próprio conhecimento. Um conhecimento fornecido por todos e que será utilizado somente por alguns.
Apocalíptico? Talvez! Mas a verdade é que a Era do Conhecimento já chegou e os poderosos já têm acesso a este conhecimento. Este conhecimento hoje ainda é imaturo, do ponto de vista de tratamento de volumes gigantescos de dados, mas amanhã será um oráculo. Realmente apocalíptico!
Eu penso que a única coisa que poderia travar tal rombo de privacidade será a ÉTICA dos governantes. Isto porque, como engenheiro informático sei como os dados podem ser tratados para responder a questões complexas a cerca de qualquer coisa. E basta olharmos para o mundo consumista em que vivemos para nos aperceber o quão valiosa é a informação dos LIKES do Facebook, por exemplo.
Quais são os seus direitos?
Your Rights
You retain your rights to any Content you submit, post or display on or through the Services. BY SUBMITING, POSTING or DISPLAYING Content on or through the Services, YOU GRANT US a worldwide, non-exclusive, royalty-free license (WITH THE RIGHT TO SUBLICENSE) to USE, COPY, REPRODUCE, PROCESS, ADAPT, MODIFY, PUBLISH, TRANSMIT, DISPLAY and DISTRIBUTE such Content in any and all media or distribution methods (NOW KNOWN OR LATER DEVELOPED).
That's it. Take care!
Thiago Brito.
June 27, 2010
Porto - Feel The Charm Photo Competition
Oporto - Feel the Charm | Promote your Page too
Para participares do primeiro Feel the Charm Photo Competition basta enviares a tua foto para oportofeelthecharm@gmail.com com as seguintes informações:
Nome
Título da Foto
Idade
Telemóvel
Localidade
As inscrições estão abertas até dia 31 de Julho. Participe, fale com os teus amigos e habilita-te a ganhar uma noite charmosa no Palácio do Freixo.
Para participares do primeiro Feel the Charm Photo Competition basta enviares a tua foto para oportofeelthecharm@gmail.com com as seguintes informações:
Nome
Título da Foto
Idade
Telemóvel
Localidade
As inscrições estão abertas até dia 31 de Julho. Participe, fale com os teus amigos e habilita-te a ganhar uma noite charmosa no Palácio do Freixo.
June 01, 2010
People to Business - P2B
As Pessoas oferecem às empresas seus Serviços em troca de realização pessoal, profissional e financeira. Posicionamento, imagem pessoal (marca), segmentação do público alvo, barreiras à entrada e à saída, ameaça de potenciais concorrentes, etc. Todos estes conceitos de Marketing e Estratégia aplicam-se às Pessoas que encaram o mercado desta forma.
Thiago Brito, Jun-2010.
Thiago Brito, Jun-2010.
November 12, 2009
Career Objective
After eight years of work experience in system development and data analysis, during which I was given the opportunity of, not only improving my organizational skills, but also my sense of responsibility, as well as of learning how to manage time in an efficient and effective way, I feel capable of taking new responsibilities and also eager to face new challenges.
Throughout my professional experience I realize the importance of the relationship and trade-offs between time, quality, cost and scope and their influence over a project development and implementation. My technical background associated with my project management skills and my marketing knowledge give me an unique differentiation in the market place since I can understand the customers’ needs, through a clear communication along with all stakeholders, as well as visualize the better technological solution for their needs.
Therefore, I am looking forward to evolve in my career by working as a SAP Consultant or as a Business Analyst in large and challenging projects where I can use my technical and managerial skills to boost both customer satisfaction and my future company’s reputation and profitability. Based on my academic background, which is divided into a degree in Computer Engineering and a master degree in Marketing and Strategic Management, I am willing to become a SAP CRM Consultant since I am confident it is the right role for me according to my previous professional and academic experience as well as with my career objectives.
Moreover, I am a target-oriented person, a self-motivated team player, a committed and proactive professional who can work independently as well as part of a team. Besides, I consider myself as an eager-to-learn person who faces changes naturally and very accessible to share my know-how and experience with others.
Best regards,
Thiago Brito.
Throughout my professional experience I realize the importance of the relationship and trade-offs between time, quality, cost and scope and their influence over a project development and implementation. My technical background associated with my project management skills and my marketing knowledge give me an unique differentiation in the market place since I can understand the customers’ needs, through a clear communication along with all stakeholders, as well as visualize the better technological solution for their needs.
Therefore, I am looking forward to evolve in my career by working as a SAP Consultant or as a Business Analyst in large and challenging projects where I can use my technical and managerial skills to boost both customer satisfaction and my future company’s reputation and profitability. Based on my academic background, which is divided into a degree in Computer Engineering and a master degree in Marketing and Strategic Management, I am willing to become a SAP CRM Consultant since I am confident it is the right role for me according to my previous professional and academic experience as well as with my career objectives.
Moreover, I am a target-oriented person, a self-motivated team player, a committed and proactive professional who can work independently as well as part of a team. Besides, I consider myself as an eager-to-learn person who faces changes naturally and very accessible to share my know-how and experience with others.
Best regards,
Thiago Brito.
October 13, 2009
Trade Shows: The Importance of Understanding How Non-Selling Activities Can Influence Future Outcomes
Introduction
International Trade Show is considered as an important part of the promotion component of the marketing-mix both for products and services. Companies expend time, money and energy in attending international trade shows and, according to Hansen (2004), in Europe the average expenditure on trade shows are about 20% and in the United States this value can achieve 10% of all marketing communication budget. As referred by Smith et al. (2001), the total amount of business-to-business (B2B) marketing investment is mostly used to cover trade shows and personal selling expenditures, that account for over 60% of the B2B marketing budget. Indeed, it is an expensive industry. Nonetheless, trade shows are an excellent media for promoting products and services as well as serve as a unique opportunity to meet current and prospective customers, existing and potential partners, introduction of new products and services to a wide range of attendees, gain access to low-cost information, generate prospect sales and sales leads and, establish and develop buyer-seller relations (Sharland & Balogh, 1996; Kerin & Cron, 1987; Hansen, 1999).
For over 40 years the trade show literature has evolved positively and the contribution of academic researchers has been extremely useful for both scholars and practitioners. However, the existing literature on trade show is far away from become saturated and there are a variety of perspectives that can be exploited by academic researchers in order to build a more robust, reliable and empirical knowledge.
Besides the magnitude of the investment done by companies in attending trade shows, for many practitioners the measurement of trade show performance is a job critical issue (Gopalakrishna et al. 1995). This argument highlight the importance of an efficient process in assessing the performance of such events in order to explain whether the participation at a specific trade show could be pay off or not. Ling-yee (2008) suggests a buying process model at trade shows, based on the resource-based value, that essentially categorize the trade show marketing process in three distinct parts: pre-show promotion; at-show sales, and; post-show follow-up.
This study aims to address the possible outcomes from non-selling activities such as: information-gathering activities; image-building activities; relationship-building activities, and; motivation activities. In the following section we revise the trade show literature more deeply in order to theorize some hypothesis that support our research objective.
References
Alex Sharland and Peter Balogh 1996 “The value of non-selling activities at international trade shows”, Industrial Marketing Management, Vol. 25, pp. 59-66.
Aviv Shoham1992, “Selecting and evaluating trade shows”, Industrial Marketing Management, Vol. 21, pp. 335-341.
Brad O’Hara, Fred Palumbo and Paul Herbig 1993, “Industrial trade shows abroad”, Industrial Marketing Management, Vol. 22, pp. 233-237.
Daniel C. Bello and Hiram C. Barksdale, Jr 1986, “Exporting at industrial trade shows”, Industrial Marketing Management, Vol. 15, pp. 197-206.
Gary L. Lilien 1983, “A descriptive model of the trade show budgeting decision process”, Industrial Marketing Management, Vol. 12, pp. 25-29.
Gillian Rice 1992, “Using the interaction approach to understand international trade shows”, International Marketing Review, Vol. 9, No. 4, pp. 32-45.
John F. Tanner, Jr. and Lawrence B. Chonko 1995 “Trade show objectives, management, and staffing practices”, Industrial Marketing Management, Vol. 24, pp. 257-264.
John F. Tanner, Jr 2002, “Levelling the playing field: factors influencing trade show success for small companies”, Industrial Marketing Management, Vol. 31, pp. 229-239.
Kåre Hansen 1996 “The dual motives of participants at international trade shows: an empirical investigation of exhibitors and visitors with selling motives”, International Marketing Review, Vol. 13, pp. 39-53.
Kåre Hansen 1999 “Trade show performance: a conceptual framework and its implications for future research”, Academy of Marketing Science Review, Vol. 8.
Kåre Hansen 2000 “From selling to relationship marketing at international trade fairs”, Journal of Convention & Exhibition Management, Vol. 2, pp. 37-53.
Kåre Hansen 2004 “Measuring performance at trade shows: scale development and validation”, Journal of Business Research, Vol. 57, pp. 1-13.
Li Ling-yee 2005 “Relationship learning at trade shows: its antecedents and consequences”, Industrial Marketing Management, Vol. 35, pp. 166-177.
Li Ling-yee 2007 “Marketing resources and performance of exhibitor firms in trade shows: a contingent resource perspective”, Industrial Marketing Management, Vol. 36, pp. 360-370.
Li Ling-yee 2008 “The effects of firm resources on trade show performance: how do trade show marketing process matter?”, Journal of Business & Industrial Marketing, Vol. 23/1, pp. 35-47.
Marnik G. Dekimpe, Pierre François, Srinath Gopalakrishna, Gary L. Lilien, and Christophe Van den Bulte 1997, “Generalizing about trade show effectiveness: a cross-national comparison”, Journal of Marketing, Vol. 61, pp. 55-64.
Peter M. Banting and David L. Blenkhorn 1974 “The role of industrial trade shows”, Industrial Marketing Management, Vol. 3, pp. 285-295.
Roger A. Kerin and William L. Cron 1987 “Assessing trade show functions and performance: an exploratory study”, Journal of Marketing, Vol 51, pp. 87-94.
Srinath Gopalakrishna and Gary L. Lilien 1995, “A three-stage model of industrial trade show performance”, Marketing Science, Vol. 14, pp. 22-42.
Srinath Gopalakrishna, Gary L. Lilien, Jerome D. Williams and Lan K. Serqueira 1995, “Do trade shows pay off?”, Journal of Marketing, Vol. 59, pp.75-83.
Susan H. Godar and Patricia J. O’Connor 2001, “Same time next year – buyer trade show motives”,Industrial Marketing Management, Vol. 30, pp. 77-83.
Thomas V. Bonoma 1983, “Get more out of your trade shows”, Harvard Business Review, Vol. 61 pp.75-83.
Timothy M. Smith, Srinath Gopalakrishna and Paul M. Smith 2004, “The complementary effect of trade shows on personal selling”, International Journal of Research in Marketing, Vol. 21, pp. 61-76.
-----------------------------------------------
Master thesys
by Thiago Brito
International Trade Show is considered as an important part of the promotion component of the marketing-mix both for products and services. Companies expend time, money and energy in attending international trade shows and, according to Hansen (2004), in Europe the average expenditure on trade shows are about 20% and in the United States this value can achieve 10% of all marketing communication budget. As referred by Smith et al. (2001), the total amount of business-to-business (B2B) marketing investment is mostly used to cover trade shows and personal selling expenditures, that account for over 60% of the B2B marketing budget. Indeed, it is an expensive industry. Nonetheless, trade shows are an excellent media for promoting products and services as well as serve as a unique opportunity to meet current and prospective customers, existing and potential partners, introduction of new products and services to a wide range of attendees, gain access to low-cost information, generate prospect sales and sales leads and, establish and develop buyer-seller relations (Sharland & Balogh, 1996; Kerin & Cron, 1987; Hansen, 1999).
For over 40 years the trade show literature has evolved positively and the contribution of academic researchers has been extremely useful for both scholars and practitioners. However, the existing literature on trade show is far away from become saturated and there are a variety of perspectives that can be exploited by academic researchers in order to build a more robust, reliable and empirical knowledge.
Besides the magnitude of the investment done by companies in attending trade shows, for many practitioners the measurement of trade show performance is a job critical issue (Gopalakrishna et al. 1995). This argument highlight the importance of an efficient process in assessing the performance of such events in order to explain whether the participation at a specific trade show could be pay off or not. Ling-yee (2008) suggests a buying process model at trade shows, based on the resource-based value, that essentially categorize the trade show marketing process in three distinct parts: pre-show promotion; at-show sales, and; post-show follow-up.
This study aims to address the possible outcomes from non-selling activities such as: information-gathering activities; image-building activities; relationship-building activities, and; motivation activities. In the following section we revise the trade show literature more deeply in order to theorize some hypothesis that support our research objective.
References
Alex Sharland and Peter Balogh 1996 “The value of non-selling activities at international trade shows”, Industrial Marketing Management, Vol. 25, pp. 59-66.
Aviv Shoham1992, “Selecting and evaluating trade shows”, Industrial Marketing Management, Vol. 21, pp. 335-341.
Brad O’Hara, Fred Palumbo and Paul Herbig 1993, “Industrial trade shows abroad”, Industrial Marketing Management, Vol. 22, pp. 233-237.
Daniel C. Bello and Hiram C. Barksdale, Jr 1986, “Exporting at industrial trade shows”, Industrial Marketing Management, Vol. 15, pp. 197-206.
Gary L. Lilien 1983, “A descriptive model of the trade show budgeting decision process”, Industrial Marketing Management, Vol. 12, pp. 25-29.
Gillian Rice 1992, “Using the interaction approach to understand international trade shows”, International Marketing Review, Vol. 9, No. 4, pp. 32-45.
John F. Tanner, Jr. and Lawrence B. Chonko 1995 “Trade show objectives, management, and staffing practices”, Industrial Marketing Management, Vol. 24, pp. 257-264.
John F. Tanner, Jr 2002, “Levelling the playing field: factors influencing trade show success for small companies”, Industrial Marketing Management, Vol. 31, pp. 229-239.
Kåre Hansen 1996 “The dual motives of participants at international trade shows: an empirical investigation of exhibitors and visitors with selling motives”, International Marketing Review, Vol. 13, pp. 39-53.
Kåre Hansen 1999 “Trade show performance: a conceptual framework and its implications for future research”, Academy of Marketing Science Review, Vol. 8.
Kåre Hansen 2000 “From selling to relationship marketing at international trade fairs”, Journal of Convention & Exhibition Management, Vol. 2, pp. 37-53.
Kåre Hansen 2004 “Measuring performance at trade shows: scale development and validation”, Journal of Business Research, Vol. 57, pp. 1-13.
Li Ling-yee 2005 “Relationship learning at trade shows: its antecedents and consequences”, Industrial Marketing Management, Vol. 35, pp. 166-177.
Li Ling-yee 2007 “Marketing resources and performance of exhibitor firms in trade shows: a contingent resource perspective”, Industrial Marketing Management, Vol. 36, pp. 360-370.
Li Ling-yee 2008 “The effects of firm resources on trade show performance: how do trade show marketing process matter?”, Journal of Business & Industrial Marketing, Vol. 23/1, pp. 35-47.
Marnik G. Dekimpe, Pierre François, Srinath Gopalakrishna, Gary L. Lilien, and Christophe Van den Bulte 1997, “Generalizing about trade show effectiveness: a cross-national comparison”, Journal of Marketing, Vol. 61, pp. 55-64.
Peter M. Banting and David L. Blenkhorn 1974 “The role of industrial trade shows”, Industrial Marketing Management, Vol. 3, pp. 285-295.
Roger A. Kerin and William L. Cron 1987 “Assessing trade show functions and performance: an exploratory study”, Journal of Marketing, Vol 51, pp. 87-94.
Srinath Gopalakrishna and Gary L. Lilien 1995, “A three-stage model of industrial trade show performance”, Marketing Science, Vol. 14, pp. 22-42.
Srinath Gopalakrishna, Gary L. Lilien, Jerome D. Williams and Lan K. Serqueira 1995, “Do trade shows pay off?”, Journal of Marketing, Vol. 59, pp.75-83.
Susan H. Godar and Patricia J. O’Connor 2001, “Same time next year – buyer trade show motives”,Industrial Marketing Management, Vol. 30, pp. 77-83.
Thomas V. Bonoma 1983, “Get more out of your trade shows”, Harvard Business Review, Vol. 61 pp.75-83.
Timothy M. Smith, Srinath Gopalakrishna and Paul M. Smith 2004, “The complementary effect of trade shows on personal selling”, International Journal of Research in Marketing, Vol. 21, pp. 61-76.
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Master thesys
by Thiago Brito
June 17, 2009
ESOMAR Congress 2009
The ESOMAR Congress 2009 entitled "Leading the way ethically, responsibly, creatively" that is going to take place in Montreux, Switzerland from 15 to 18 next September promises to be a great event where companies like Bayer Crop Science, Credit Suisse, Procter & Gamble, Unilever and many others will be presents, linking the practical and theoretical view of the Market Research Industry and enabling this way the interaction between researchers and practitioners.
Among the keynote speakers will be names like NORBERT WALTER (Chief Economist, Deutsche Bank Group - Managing Director Deutsche Bank Research), PACO UNDERHILL (Founder and CEO of Envirosell Inc.) and FIONA CZERNIAWSKA (Founder and Managing Director of Arkimeda, a research and consulting company). In fact, this relationship between practical and theoretical approaches is very interesting and also enriching specially for the students invited by ESOMAR as part of its "Developing Talent" initiative.
The advance program also presents a very up-to-date subjects with themes that vary from "Market, Business and Economy", going through "Society and Culture", to "Ethics" and "Sustainability". For further information about the whole program please visit the following site http://www.esomar.org/index.php/congress-09-advance-programme.html.
An interesting point of the ESOMAR Congress 2009 is the use of technology in order to facilitate the relationship and the network between the participants. Through a wireless communication device participants will be able to identify fellow delegates through a searchable photo database, find people through the built in radar, send messages and exchange business cards with other delegates, and take part in surveys and provide feedback on the Congress. However this device must be reserved in order to secure it for the Congress.
If you need additional information about the ESOMAR Congress 2009 I suggest you to visit its website (http://www.esomar.org/index.php/congress-09-overview.html).
Best regards,
Thiago Brito.
Among the keynote speakers will be names like NORBERT WALTER (Chief Economist, Deutsche Bank Group - Managing Director Deutsche Bank Research), PACO UNDERHILL (Founder and CEO of Envirosell Inc.) and FIONA CZERNIAWSKA (Founder and Managing Director of Arkimeda, a research and consulting company). In fact, this relationship between practical and theoretical approaches is very interesting and also enriching specially for the students invited by ESOMAR as part of its "Developing Talent" initiative.
The advance program also presents a very up-to-date subjects with themes that vary from "Market, Business and Economy", going through "Society and Culture", to "Ethics" and "Sustainability". For further information about the whole program please visit the following site http://www.esomar.org/index.php/congress-09-advance-programme.html.
An interesting point of the ESOMAR Congress 2009 is the use of technology in order to facilitate the relationship and the network between the participants. Through a wireless communication device participants will be able to identify fellow delegates through a searchable photo database, find people through the built in radar, send messages and exchange business cards with other delegates, and take part in surveys and provide feedback on the Congress. However this device must be reserved in order to secure it for the Congress.
If you need additional information about the ESOMAR Congress 2009 I suggest you to visit its website (http://www.esomar.org/index.php/congress-09-overview.html).
Best regards,
Thiago Brito.
June 10, 2009
ESOMAR Congress 2009 - Leading the way ethically, responsibly, creatively
Today I was given the news that my name was suggested to participate and to represent the name of the University of Minho in the annual ESOMAR's Congress - Leading the way ethically, responsibly, creatively - that is going to take place in Montreux, Switzerland from 15 to 18 in September, 2009.
"The ESOMAR Congress explores the challenges ahead for markets, business and society and how research provides ethical, responsible and creative food for thought, recommendations and guidelines to help lead the way for better decisions, better results and a better world." (ESOMAR, Review 2007/8).
That was a personal achievement and a great recognition, to my commitment and to my academic development, from the board of directors of the Business and Economic School of University of Minho, Portugal. I cannot forget here to say thanks to my influential friend Eduardo who broadcasted this information.
At the moment my CV is being analyzed by the team responsible for selecting the students which will be given the opportunity to participated in the event. The end of the process' selection is expected to be finished at 12 June. After that, the chosen students will be informed of their success in the process' selection as well as will be invited to take part of a phone call interview.
This initiative from ESOMAR has the objective of "encouraging bright students to enter the industry". During the conference, "students are given the opportunity to meet industry leaders, from a network and gain learning and understanding by attending sessions" (ESOMAR, Review 2007/8).
The next paragraph introduces ESOMAR for those who do not know this leading organization in the Market Research Industry:
"ESOMAR is the world organisation for enabling better research into markets, consumers and societies. For the last 60 years, ESOMAR has pioneered best practice, standards and knowledge by highlighting developing needs, concerns and interests of researchers worldwide (...) One of ESOMAR's goals is the promotion of best practice among market research professionals." (ESOMAR, Review 2007/8).
I deeply hope to be one of the lucky guys, together with my friend Eduardo Oliveira, invited to take part of this memorable event.
A special thanks for my professor PhD Cláudia Simões and my colleague Eduardo Oliveira for the possibility to be involved in this event.
For further information please visit the following website: http://www.esomar.org/.
Thank you all,
Thiago Brito.
June 03, 2009
The effects of firm resources on trade show performance: how do trade show marketing processes matter?
ABSTRACT
Previous studies explored only the direct effect of industry, company and trade show strategy influence factors on trade show performance and left the intervening processes virtually unexplored. The purpose of this paper is to provide one of the first empirical tests of the intervening role of trade show marketing processes (pre-show promotion, at-show selling, and post-show follow-up) in the relationship between resource allocation and performance of trade shows.
Li Ling-yee
Journal of Business & Industrial Marketing 2008, Vol. 23, pp. 35-47
Previous studies explored only the direct effect of industry, company and trade show strategy influence factors on trade show performance and left the intervening processes virtually unexplored. The purpose of this paper is to provide one of the first empirical tests of the intervening role of trade show marketing processes (pre-show promotion, at-show selling, and post-show follow-up) in the relationship between resource allocation and performance of trade shows.
Li Ling-yee
Journal of Business & Industrial Marketing 2008, Vol. 23, pp. 35-47
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