Marketing, Technology and Strategic Management

PHPKode Editor

2010-10-30T00:10:00.000+01:00

Hi Thiago Brito,As you may notice, one of your high-standarded script, iCal Maker is rated to be the choice of PHP developer and it is now part of our site: PHPKode.com. The script is illustrated by title, tags, license, version, descriptions as well as download URL on PHPKode.com with sources from your website. You may reach the script with the following URL:http://www.phpkode.com/scripts/item/

Couch Surfing Experience

2010-07-21T16:19:00.005+01:00

Segundo o próprio site do Couch Surfing, os principais objetivos do movimento são: o intercâmbio cultural; a construção de novas amizades; e a aprendizagem de novas experiências. A filosofia do Couch Surfing centra-se em promover o encontro entre diferentes pessoas, de diferentes culturas de uma forma divertida, interessada e com o intuito de proporcionar aos surfers inevitáveis choques culturais

O Poder das Redes Sociais

2010-07-20T14:39:00.006+01:00

Eu muito gosto disto! Ouvem esta: redes sociais virtuais, do tipo Facebook ou Twitter. Porquê vocês acham que as ações do Twitter ou do Facebook valem tanto na bolsa de Nova Iorque?Vejam esta informação, retirada dos Termos de Serviço, presente no site do Twitter, que todo e qualquer utilizador DEVE aceitar, e que geralmente o faz sem ler, antes de se registrar, onde encontramos o seguinte:

Porto - Feel The Charm Photo Competition

2010-06-27T18:42:00.003+01:00

Oporto - Feel the Charm | Promote your Page tooPara participares do primeiro Feel the Charm Photo Competition basta enviares a tua foto para oportofeelthecharm@gmail.com com as seguintes informações:NomeTítulo da FotoIdadeTelemóvelLocalidadeAs inscrições estão abertas até dia 31 de Julho. Participe, fale com os teus amigos e habilita-te a

People to Business - P2B

2010-06-01T16:21:00.007+01:00

As Pessoas oferecem às empresas seus Serviços em troca de realização pessoal, profissional e financeira. Posicionamento, imagem pessoal (marca), segmentação do público alvo, barreiras à entrada e à saída, ameaça de potenciais concorrentes, etc. Todos estes conceitos de Marketing e Estratégia aplicam-se às Pessoas que encaram o mercado desta forma.Thiago Brito, Jun-2010.

Career Objective

2009-11-12T14:40:00.002Z

After eight years of work experience in system development and data analysis, during which I was given the opportunity of, not only improving my organizational skills, but also my sense of responsibility, as well as of learning how to manage time in an efficient and effective way, I feel capable of taking new responsibilities and also eager to face new challenges.Throughout my professional

Trade Shows: The Importance of Understanding How Non-Selling Activities Can Influence Future Outcomes

2009-10-13T16:30:00.011+01:00

IntroductionInternational Trade Show is considered as an important part of the promotion component of the marketing-mix both for products and services. Companies expend time, money and energy in attending international trade shows and, according to Hansen (2004), in Europe the average expenditure on trade shows are about 20% and in the United States this value can achieve 10% of all marketing

ESOMAR Congress 2009

2009-06-17T10:44:00.003+01:00

The ESOMAR Congress 2009 entitled "Leading the way ethically, responsibly, creatively" that is going to take place in Montreux, Switzerland from 15 to 18 next September promises to be a great event where companies like Bayer Crop Science, Credit Suisse, Procter & Gamble, Unilever and many others will be presents, linking the practical and theoretical view of the Market Research Industry and

ESOMAR Congress 2009 - Leading the way ethically, responsibly, creatively

2009-06-10T19:21:00.024+01:00

Today I was given the news that my name was suggested to participate and to represent the name of the University of Minho in the annual ESOMAR's Congress - Leading the way ethically, responsibly, creatively - that is going to take place in Montreux, Switzerland from 15 to 18 in September, 2009."The ESOMAR Congress explores the challenges ahead for markets, business and society and how research

The effects of firm resources on trade show performance: how do trade show marketing processes matter?

2009-06-03T22:55:00.001+01:00

ABSTRACTPrevious studies explored only the direct effect of industry, company and trade show strategy influence factors on trade show performance and left the intervening processes virtually unexplored. The purpose of this paper is to provide one of the first empirical tests of the intervening role of trade show marketing processes (pre-show promotion, at-show selling, and post-show follow-up) in

Marketing resources and performance of exhibitor firms in trade shows: A contingent resource perspective

2009-06-03T22:51:00.002+01:00

ABSTRACTIn spite of the fundamental nature of trade shows as venues for working on webs of vertical and horizontal relationships, the extant trade show literature neglected relationship and network context factors. Specifically, previous studies attributed superior trade show performance to internal resource conditions and hence failed to address the moderating influence of important contexts

Relationship learning at trade shows: Its antecedents and consequences

2009-06-03T22:47:00.002+01:00

ABSTRACTIn spite of the increasingly recognized role of trade shows as a highly cost-effective medium, there are few established guidelines on how to capitalize on these meeting occasions. The relational view of competitive advantage, however, identifies relationship learning as an important avenue for creating differential advantage and supernormal profits in relationships. The purpose of this

The complementary effect of trade shows on personal selling

2009-06-03T22:45:00.002+01:00

ABSTRACTIn this paper, the authors investigate the complementarity between two dominant elements of the business marketing communications mix—personal selling and trade shows—from an integrated marketing communications (IMC) perspective. Through a field study with a group of industrial distributors, they demonstrate that follow-up sales efforts generate higher sales productivity when customers

A Study of Exhibitor Firms at an Arabian Gulf Trade Show

2009-06-03T22:38:00.001+01:00

ABSTRACTThe 11th Joint Exhibition of Gulf Cooperation Council (GCC) States provides a focus for a study of emerging market firms' behavior at a trade show. The exhibition industry continues to grow around the world. The purpose of the article is to expand the knowledge about exhibition behavior in different regions. Factor analysis is applied to investigate the underlying dimensions of the

Measuring performance at trade shows: Scale development and validation

2009-06-03T22:27:00.003+01:00

ABSTRACTParticipating in trade shows (TSs) is an increasingly important marketing activity for many companies, but current measures of TS performance do not adequately capture dimensions important to exhibitors. Based on the marketing literature's outcome- and behavior-based control system taxonomy, a model that captures an outcome-based sales dimension and four behavior-based dimensions (i.e.,

The Commitment-Trust Theory of Relationship Marketing

2009-06-03T21:58:00.004+01:00

ABSTRACTRelationship marketing - establishing, developing, and maintaining successful relational exchanges - constitutes a major shift in marketing theory and practice. After conceptualizing relationship marketing and discussing its then forms, the authors (1) theorize that successful relationship marketing requires relationship commitment and trust, (2) model relationship commitment and trust as

Managing uncertainty in the marketing of new-technology products

2009-06-02T16:23:00.000+01:00

ABSTRACTIn this paper, we work to systematise the kinds of uncertainty inherent in the marketing of a new-technology product. Our frame is based on the idea that uncertainty can be categorised along dimensions such as the uncertainty about the product, requiring to develop the product as an exchange good, and the uncertainty related to the environment, requiring to develop the product as a

Evaluating firm technological innovation capability under uncertainty

2009-06-02T16:19:00.000+01:00

ABSTRACTTechnology innovation capability (TIC) is a complex, elusive, and uncertainty concept that is difficult to determine. Measuring TICs requires simultaneous consideration of multiple quantitative and qualitative criteria. By adopting a fuzzy measure and non-additive fuzzy integral method, this study evaluates the performance of synthetic TICs in hi-tech firms. The analytical results

Dealing with environmental uncertainty

2009-06-02T16:16:00.000+01:00

ABSTRACTMost firms operate in uncertain and dynamic environments. To remain competitive they need to anticipate changes in their external marketing environment and be prepared to adapt business activities accordingly. Managers need to be prepared and have some outline plans for dealing with different eventualities so that they are less likely to be exposed to loosing business. This commentary

New product introductions and failures under uncertainty

2009-06-02T11:03:00.000+01:00

ABSTRACTThis paper examines new product introductions and failures when firms make new product introduction decisions under some uncertainty about future demand or cost conditions. It shows that increased uncertainty is not necessarily detrimental to new product introductions; it can incentivize more firms to introduce new products, and can lead to more new product failures, too. The paper also

Marketing Under Uncertainty: The Logic of an Effectual Approach

2009-06-02T10:58:00.001+01:00

ABSTRACTHow do people approach marketing in the face of uncertainty, when the product, the market, and the traditional details involved in market research are unknowable ex ante? The authors use protocol analysis to evaluate how 27 expert entrepreneurs approach such a problem compared with 37 managers with little entrepreneurial expertise (all 64 participants are asked to think aloud as they make

Marketing operations efficiency and the Internet: An organizing framework

2009-06-01T21:28:00.001+01:00

ABSTRACTA business can leverage the potential of the Internet to enhance the effectiveness of its competitive strategy as well as the efficiency of its operations. While the former has received considerable attention in literature, there is a dearth of research on the later. This paper focuses on leveraging the Internet for enhancing the efficiency of a business' marketing operations. We propose

Marketing Strategy in an Internet-Enabled Environment: A Retrospective on the First Ten Years of JIM and a Prospective on the Next Ten Years

2009-06-01T21:25:00.001+01:00

ABSTRACTDuring the past decade, developments such as the rapid growth of the Internet, digitization of information products, and digitization of the information attributes of non-information products, has necessitated businesses to fundamentally rethink, as well as institute major changes in, their marketing strategies. Against this backdrop, we present a critical assessment of extant research on

Mobile Marketing: A Synthesis and Prognosis

2009-06-01T21:20:00.000+01:00

ABSTRACTMobile marketing refers to the tow or multi-way communication and promotion of an offer between a firm and its customers using a mobile medium, device, or technology. We present the conceptual underpinnings of mobile marketing and a synthesis of the relevant literature. We identify and discuss four key issues: drivers of mobile device/service adoption, the influence of mobile marketing on

Is small business better than big business for marketing managers?

2009-06-01T21:14:00.001+01:00

ABSTRACTThe survey of marketing managers compares small business firms with large ones in relation to explicit and implicit ethics institutionalization, quality of work life, job satisfaction, esprit de corps, and organizational commitment. The results reveal that large firms tend to have a higher degree of explicit ethics institutionalization than smaller firms but not in relation to implicit

The impact of internal and external market orientations on firm performance

2009-06-01T20:51:00.001+01:00

ABSTRACTThe role of internal marketing in developing organisational competencies is identified as a key area for continued research (Rafiq & Ahmed, 2003). One competence of particular interest to marketers is market orientation. This paper examines the impact of internal marketing, operationalised as a set of internal market-oriented behaviors (IMO), on market orientation (MO) and consequently

Advances in the internal marketing concept: definition, synthesis and extension

2009-06-01T20:48:00.003+01:00

ABSTRACTOver 20 years ago internal marketing was first proposed as a solution to the problem of delivering consistently high service quality. However, despite the rapidly growing literature, very few organizations actually implement the concept in practice as there does not, as yet, exist a single unified concept of what is meant by internal marketing. Critically examines the internal marketing

Internal marketing issues and challenges

2009-06-01T20:44:00.002+01:00

ABSTRACTThis commentary discusses the key issues and challenges that face internal marketing research and for the future development of the concept and philosophy. Issues addressed include: the link between employee satisfaction and organizational performance; the need for research on how inter-functional co-ordination can be achieved for the effective implementation of marketing strategies; the

The relationships of customer satisfaction, customer loyalty, and profitability: an empirical study

2009-01-25T19:24:00.000Z

ABSTRACTPresents the findings of a study performed on data from a large bank’s retail-banking operations. Illustrates the relationship of customer satisfaction to customer loyalty, and customer loyalty to profitability, using multiple measures of satisfaction, loyalty, and profitability. An estimate of the effects of increased customer satisfaction on profitability (assuming hypothesized

Customer loyalty: the future of hospitality marketing

2009-01-25T19:19:00.000Z

ABSTRACTFor many years hospitality firms have believed that the goal of marketing is to create as many new customers as possible. While hoteliers believed it was important to satisfy the guests while they were on the property, the real goal was to continue to find new customers. This constant search for new customers is called conquest marketing. In the future, conquest marketing will not be

Customer loyalty: Toward an integrated conceptual framework

2009-01-25T19:15:00.002Z

ABSTRACTCustomer loyalty is viewed as the strength of the relationship between an individual’s relative attitude and repeat patronage. The relationship is seen as mediated by social norms and situational factors. Cognitive, affective, and conative antecedents of relative attitude are identified as contributing to loyalty, along with motivational, perceptual, and behavioral consequences.

Corporate Governance

2009-01-13T11:10:00.000Z

ABSTRACTThe paper first develops an economic analysis of the concept of shareholder value, describes its approach, and discusses some open questions. It emphasizes the relationship between pledgeable income, monitoring, and control rights using a unifying and simple framework.The paper then provides a first and preliminary analysis of the concept of the stakeholder society. It investigates

Corporate governance, chief executive officer compensation, and firm performance

2009-01-13T11:09:00.000Z

ABSTRACTWe find that measures of board and ownership structure explain a significant amount of cross-sectional variation in CEO compensation, after controlling for standard economic determinants of pay. Moreover, the signs of the coefficients on the board and ownership structure variables suggest that CEOs earn greater compensation when governance structures are less effective. We also find that

Corporate Governance and Equity Prices

2009-01-13T10:50:00.002Z

ABSTRACTShareholder rights vary across firms. Using the incidence of 24 governance rules, we construct a “Governance Index” to proxy for the level of shareholder rights at about 1500 large firms during the 1990s. An investment strategy that bought firms in the lowest decile of the index (strongest rights) and sold firms in the highest decile of the index (weakest rights) would have earned

Building effective organizations: transformational leadership, collectivist orientation, work-related attitudes and withdrawal behaviours

2009-01-13T10:47:00.002Z

ABSTRACTPrevious cross-cultural research on transformational leadership has focused mainly on replicating the augmentation effects of transformational leadership over transactional leadership on followers' attitudes and behaviours. Relatively few studies have systematically examined cultural impacts in moderating the influence of transformational leadership on work-related outcomes taking a

Cultivating service brand equity

2009-01-12T14:51:00.002Z

ABSTRACTIn packaged goods, the product is the primary brand. However, with services, the company is the primary brand. This article, based on primary research with 14 mature, high-performance service companies, makes a case for service branding as a cornerstone of services marketing for today and tomorrow. The article presents a service-branding model that underscores the salient role of

Core value-based corporate brand building

2009-01-12T14:44:00.002Z

ABSTRACTThe aim of this article is to introduce a conceptual framework for a corporate brand building process based on core values. The nature, role, and function of core values are considered a central part of the value foundation of a corporate brand. In line with this reasoning, a distinction is also made between three groups of values: organisational values, core values, and added values.

Building Brand Equity Through Corporate Societal Marketing

2009-01-12T14:43:00.000Z

ABSTRACTMarketers have shown increasing interest in the use of corporate societal marketing (CSM) programs. In this article, the authors describe six means by which CSM programs can build brand equity: (1) building brand awareness, (2) enhancing brand image, (3) establishing brand credibility, (4) evoking brand feelings, (5) creating a sense of brand community, and (6) eliciting brand engagement.

Building Brand Community

2009-01-12T14:41:00.000Z

ABSTRACTA brand community from a customer-experiential perspective is a fabric of relationships in which the customer is situated. Crucial relationships include those between the customer and the brand, between the customer and the firm, between the customer and the product in use, and among fellow customers. The authors delve ethnographically into a brand community and test key findings through

A cross-cultural investigation of the ethical dimensions of alcohol and tobacco sports sponsorships

2009-01-05T15:47:00.001Z

ABSTRACTWhile the sport industry has grown into a multi-billion dollar international business with unique ethical concerns, there is little empirical research examining the ethics involved in sport sponsorships, especially sponsorship of alcohol and tobacco brands. This study investigates the potential influence of culture and gender on future practitioners' willingness to work in the tobacco and

Ethical Decision Making: A Review ofthe Empirical Literature

2009-01-05T15:46:00.001Z

ABSTRACTThe authors review the empirical literature in order to assess which variables are postulated as influencing ethical beliefs and decision making. The variables are divided into those unique to the individual decision maker and those considered situational in nature. Variables related to an individual decision maker examined in this review are nationality, religion, sex, age, education,

Linking sponsorship and cause related marketing

2009-01-05T15:44:00.001Z

ABSTRACTSponsorship activities have become a mainstream component of the marketing mix. As such, there are attempts to make these activities more effective by leveraging them using advertising, sales promotions, or in an increasing number of cases, through case related marketing (CRM). This paper exporers the relationship between sponsorships using CRM. The paper also examines the limitations of

Marketing Ethics and the Techniques of Neutralization

2009-01-05T15:42:00.000Z

ABSTRACTThe need for conceptual work in marketing ethics is addressed by examining the five techniques of neutralization as a means for partially explaining "unethical" hehaviors hy marketing practitioners. These techniques are often used hy individuals to lessen the possible impact of norm-violating behaviors upon their self-concept and their social relationships. Borrowed from the social

The impact of information technology on global marketing strategies

2009-01-02T16:34:00.000Z

ABSTRACTIt is argued that in this era of globalization, business success or failure depends on whether a firm can compete effectively in world markets. A major driver of globalization is technological advances. This paper examines the challenge facing firms using the Internet, and assesses whether or not this technology enhances the building and maintaining of a global customer base. The ultimate

Information technology, marketing practice, and consumer privacy: Ethical issues

2009-01-02T16:31:00.000Z

ABSTRACTMarketers' use of the new information technologies has provided the opportunity for improved market segmentation and target marketing. However, the profession faces ethical conflicts because application of these technologies commonly invades consumer privacy. Two major ethical conflicts relating to marketing practice and consumer privacy involve discrepant views between businesses and

Managing information technology assimilation: A marketing perspective

2009-01-02T16:30:00.000Z

ABSTRACTManaging information technology (IT) is a major challenge within organisations. Despite the proliferation of IT in business there are still major IT developments needed and barriers that must be overcome before the full potential of IT can be achieved. This paper presents research findings from a recent study into IT assimilation within the marketing departments of a selection of the top

Beyond relationship marketing: technologicalship marketing

2009-01-02T16:29:00.001Z

ABSTRACTThis study argues that relationship marketing is not a complete paradigm shift. Without effective use of technology, relationship marketing is not an effective strategy. Hence, relationship marketing, based on technological advances, can be considered as a new paradigm. It is demonstrated that everything companies do to build consumer loyalty is affected by technology. It is shown that

Marketing and Information Technology

2009-01-02T16:26:00.000Z

The changes to be expected in the marketing field as information technology becomes a more widely accepted phenomenon are highlighted. Specifically, attention is focused on the observable, invisible and evolutionary effects such developments have on the marketing scenario. The analysis incorporates a set of recommendations.ABSTRACTDevelopments in information technology (IT) will undoubtedly form

Relationship marketing: The strategy continuum

2009-01-02T15:59:00.002Z

ABSTRACTFew service firms will apply a pure transaction marketing strategy. Even highly standardized service operations include direct contacts with customers, and the customers do perceive the production and delivery process. Hence there are part-time marketers and functional quality effects, so we cannot talk about a pure transaction marketing situation. However, the more standardized the

Customer Profitability Analysis

2009-01-02T14:26:00.003Z

Customer Profitability Analysis: Measurement, Concentration, and Research DirectionsABSTRACTAs marketing activities become more precisely targeted to consumers through direct and interactive forms of communication, customer profitability takes on a central role in the development of marketing strategies. This paper provides a conceptual and methodological foundation for measuring customer

The long-term impact of promotion and advertising on consumer brand choice

2009-01-02T14:08:00.001Z

ABSTRACTThe authors examine the long-term effects of promotion and advertising on consumers' brand choice behaviour. They use 8 1/4 years of panel data for a frequently purchased packaged good to address two questions: (1) Do consumers' responses to marketing mix variables, such as price, change over a long period of time? (2) If yes, are these changes associated with changes in manufactures'

Interaction richness on consumer attitudes and behavioural intentions

2009-01-02T13:55:00.002Z

Effects of interaction richness on consumer attitudes and behavioural intentions in e-commerceABSTRACTA variety of information and communication media have been employed to support the interaction of consumers with products and sales representatives in electronic-commerce (EC). But, the question of what impact those media have on consumers in EC has not been sufficiently addressed in the

A methodology for linking customer acquisition to customer retention

2009-01-02T12:10:00.002Z

ABSTRACTCustomer acquisition and retention are not independent processes. However, because of data limitations, customer management decisions are frequently based only on an analysis of acquired customers. This analysis shows that these decisions can be biased and misleading. The author presents a modelling approach that estimates the length of a customer's lifetime and adjusts for this bias.

A National Customer Satisfaction Barometer: The Swedish Experience

2009-01-02T11:39:00.001Z

ABSTRACTMany individual companies and some industries monitor customer satisfaction on a continual basis, but Sweden is the first country to do so on a national level. The annual Customer Satisfaction Barometer (CSB) measures customer satisfaction in more than 30 industries and for more than 100 corporations. The new index is intended to be complementary to productivity measures. Whereas

Analytical Challenges in Customer Acquisition

2009-01-02T11:33:00.000Z

ABSTRACTThree customer acquisition scenarios are discussed; first, where prospects' response behaviour varies over their profiles but the offer/creative and customers' lifetime values (LTV) are assumed fixed and known; second, where the response behaviour depends on both profile and creative/offer characteristics with the customers' LTV still assumed to be fixed; and third, where both response

Customer Lifetime Valuation to Support Marketing Decision Making

2009-01-02T11:19:00.000Z

ABSTRACTCustomer lifetime value (LTV) is an important construct designing and budgeting for customer acquisition programs and a number of other decision areas. This article adapts a simple taxonomy of buyer seller relationships to distinguish basic approaches for LTV estimationINTRODUCTIONThe "customer franchise" has been a key concept in marketing for decades. Levitt's classic article from 1960

An evaluation of divergent perspectives on customer relationship management

2009-01-02T10:35:00.000Z

ABSTRACTPrompted, in part, by the highly publicized failure of customer relationship management (CRM) initiatives, academic research on CRM has begun to flourish. While numerous studies have yielded important insights, the extant CRM literature appears to be inconsistent and is highly fragmented due, primarily, to the lack of a common conceptualization. Thus, to help advance a cohesive body of

CRM: In B2C markets, often less is more

2009-01-02T10:32:00.000Z

DESCRIPTIONCustomer relationship management (CRM) is premised on the belief that developing a relationship with customers is the best way to gain their loyalty. It is argued that loyal customers are more profitable than nonloyal customers. Recently, academic researchers have questioned some of the key premises that are used to support CRM in general and relationship marketing and customer loyalty

The new B2B Marketplaces

2009-01-02T10:02:00.000Z

ABSTRACTAs business-to-business commerce shifts to the Internet, companies like Chemdex and FreeMarkets that control the on-line markets will exert enormous influence over the way transactions are carried out, relationships are formed, and profits flow. Understanding how these electronic hubs work is crucial to creating a successful e-business strategy.INTRODUCTIONBusiness-to-Business commerce on

BEST PRACTICE - How to Acquire Customers on the Web

2009-01-02T09:36:00.000Z

INTRODUCTIONToday, more than 1.6 million commercial sites operate on the Web, all in fierce competition for the attention of potential buyers. E-tailers are fiding that it takes enormous marketing expenditures to set themselves out from the crowd, inspire Web shoppers to visit their sites, and then get them to actually make a purchase.Many e-tailers, in fact, are averaging more than $100 to

The Impact of Customer Relationship Characteristics on Profitable Lifetime

2009-01-02T09:13:00.001Z

ABSTRACTThe authors develop a framework that incorporates projected profitability of customers in the computation of lifetime duration. Furthermore, the authors identify factors under a manager's control that explain the variation in the profitable lifetime duration. They also compare other frameworks with the traditional methods such as the recency, frequency, and monetary value framework and

Making Customer Relationship Management Work

2008-12-31T10:04:00.000Z

ABSTRACTCustomer relationship management (CRM) is perceived to be failing, and there is an urgent need for some practical ways to address this issue. The research presented in this article demonstrates that the implementation of CRM activities delivers greater profits. Using calculations of the lifetime value of customers in two longitudinal case studies, the research finds that customer

A Framework for Customer Relationship Management

2008-12-31T09:55:00.000Z

ABSTRACTThe essence of the information technology revolution and, in particular, the World Wide Web is the opportunity afforded companies to choose how they interact with their customers. The Web allows companies to build better relationships with customers than has been previously possible in the offline world. This revolution in customer relationship management (CRM) has been referred to as the

Customer Satisfaction, Productivity, and Profitability: Differences Between Goods and Services

2008-12-30T11:15:00.000Z

ABSTRACTThere is widespread belief that firms should pursue superiority in both customer satisfaction and productivity. However, there is reason to believe these two goals are not always compatible. If a firm improves productivity by "downsizing", it may achieve an increase in productivity in the shor-term, but future profitability may be threatened if customer satisfaction is highly dependent on

Marketing Strategy and the Internet: An Organizing Framework

2008-12-30T10:56:00.000Z

ABSTRACTCompetitive strategy is primarily concerned with how a business should deploy resources at its disposal to achieve and maintain defensible competitive positional advantages in the marketplace. Competitive marketing strategy focuses on how a business should deploy marketing resources at its disposal to facilitate the achievement and maintenance of competitive positional advantages in the

Measuring customer satisfaction: A platform for calculating, predicting and increasing customer profitability

2008-12-30T10:13:00.000Z

ABSTRACTIn most industries, companies are facing an ever-increasing level and intensity of competition, as well as a rapid evolution of the market environment. Under these conditions, the analysis and management of customer profitability becomes a key issue in securing the long-term success of the business. This paper proposes a model for calculating, predicting and increasing customer

Customer retention: A usage segmentation and customer value approach

2008-12-30T10:10:00.001Z

ABSTRACTThis paper discusses how companies should develop a customer retention focus and initiatives to maximise long-term customer value. Specifically, it examines the importance of customer retention; conceptualises an integrated customer value/retention model; and explains how usage segmentation can assist in relationship-building, retention strategy and profit planning. A brief case history

New position on the market

2008-12-29T11:51:00.001Z

Hello everybody,Since I started my Master Degree in "Marketing and Strategic Management" at Universidade do Minho, Braga, Portugal, I decided to write some posts about issues less technical in my blog.In fact, I would like to show you all that my positioning is changing. The truth is I am not a "geek" and my dreams go further than being a computer programmer in a company.Indeed, during all my

Creating emotions via B2C websites

2008-12-29T11:48:00.000Z

ABSTRACTCompared to offline media communications, business-to-consumer (B2C) websites possess unique characteristics that affect the likelihood of generating emotional reactions to the web experience itself, the brand, fellow customers, and employees of the firm. The emotion-causing antecedents elucidated in this article are the website's vividness, interactivity, challenge, interaction speed,

Life planning for executives

2008-12-29T11:37:00.002Z

ABSTRACTA recent survey has shown that nearly a quarter of senior executives in the sample were dissatisfied with their work and lifestyle. Personal long-range planning, or life planning, addresses this issue by providing a framework for individuals to clarify their priorities in life and develop a plan for realizing them. The key concepts are: values, mission/purpose, life goals, objectives and

Personal initiative: An active performance concept for work in the 21st century

2008-12-29T11:34:00.001Z

ABSTRACTThis article reports on the development of a concept of personal initiative (PI). Personal initiative is a work behaviour defined as self-starting and proactive that overcomes barriers to achieve a goal. It is argued that future workplaces will require people to show more PI than before, and that current concepts of performance and organizational behaviour are more reactive than desirable

Individual approaches to futures thinking and decision making

2008-12-29T11:27:00.000Z

ABSTRACTThis paper presents results of a second international web-based survey designed to gather data about how individuals approach thinking about their futures and making decisions regarding their futures. Five hundred and five respondents from 38 countries participated in the survey. Similar to the first survey, the sample has gender, age and religious diversity but is not representative with

A personal marketing strategy approach: framework and application

2008-12-29T11:01:00.000Z

ABSTRACTThe concept of marketing is increasingly being applied in many different areas. The application of some of the fundamental marketing concepts to the individual is discussed in this paper. Students in three retailing classes studied how the marketing strategy concept could be applied to them. They investigated important uncontrollable variables, analyzed the market (a retailer), and then

iTunes U - Knowledge is the key word

2008-09-15T11:27:00.000+01:00

The Internet is an amazing source of knowledge. In our days we can get all kind of information we need through the Internet. Sometimes the information is very superficial but sometimes it is very depth.There are many tools that able you to find the information you’re looking for. Today I’m going to talk about iTunes U. iTunes U is a tool where we can access educational contents from hundreds of

Welcome to my blog

2008-05-18T22:33:00.000+01:00

Hello everybody,I have just decided to create a personal blog to post some high tech articles as well as to talk about some interesting issues like oil, energy, management and so forth.I hope this blog helps you to improve your technological skills as well as to keep you up-to-date with the world's worries and problems.According to my availability I am going to publish some podcasts and some